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Social Media Executive

Application deadline (March 6, 2020)

Location: Mombasa

Salary: Competitive

 

Responsibilities

  • Overseeing the social media strategy for the company ensuring it aligns with the company‚Äôs brand.
  • Engaging with customers through the use of social media.
  • Keeping up to date with advances in social media technology and the latest social media platforms.
  • Ensuring that approaches to social media are relevant and appropriate for each medium.
  • Monitoring social media for customer comments both positive and negative.
  • Building reporting frameworks to evaluate return on investment on the various platforms.
  • Engaging with customers to resolve customer service issues and or create positive opportunities.
  • Continuous research into new relevant social media channels and their impact on the brands marketing.
  • Analyzing social media insights to guide future social media campaigns.
  • Developing, editing a content calendar across all platforms ensuring a constant supply of relevant content.
  • Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
  • Optimizing the social media platforms as well as the company website in order to attract good traffic to the site.

 

Qualifications

  • Diploma/Degree in digital media, marketing, Business management, or Media Broadcasting
  • Previous experience as a social media manager.
  • Strong understanding of content management systems.
  • Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
  • Articulate and professional communication skills.
  • Results driven individual
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